Focus Group

Focus Group.

in our focus group which consisted of 2 females and 2 males.  we asked 5 crucial questions to help us create the best music video of our song. these are the results we calculated from there answers:

what do you think about acoustic music?

all 4 of our focus group agreed they likes acoustic music, in varying degrees. 2 of our group ( one male, one female) enjoyed acoustic music alot more then the other two saying that acoustic music was in there top 3 if not their favourite genre of music.  the second female liked acoustic music quite alot but preferred more pop styled music and the other gentleman preferred heavier music over the acoustic sound but if he's in the mood he likes it.

what do you value more in a music video a story line or a performance?

both of the females in our focus group believe that a storyline makes a better music video over a performance as it makes a better watch. one of the males preferred performance however the last member of the focus group and other male could not decide between the two each had their merits.

what do you expect from a video of that genre?

from our research we concluded that a music videos for an acoustic musician work best with a storyline. as watching a musician strum on a guitar can become tedious after a few minutes and makes it more likely to change channel.  unlike a band dynamic there is only one member and the music tends to be more subdued and slow paced meaning there is less likely to be shot changes and visual stimulence. 

what platform are you most likely to watch this video?

all 4 members of the focus group agreed that they would watch their music video on youtube over any other platform.