Sunday, 10 October 2010

Textual Analysis of Music Video’s By Jiame

Miley Cyrus-The Climb

http://www.youtube.com/watch?v=NG2zyeVRcbs

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This is one on of Miley Cyrus’s first proper music videos. This music video is for her release of the first actual film that she stars in being one of the main characters. Adding to this she does the main theme tune song to the film ‘The Climb’ I believe that this type of music lyrics and video appeals to a more pop genre as its very girly and young. The type of audience that this type of music will attract is young teenagers as Miley Cyrus previously had her own TV show ‘Hannah Montana’ which was broadcasted on Disney channels which is targeted to a younger audience.

The relationship between lyrics and the visual side of the video is that the whole video is meant to me Miley’s dream, so when she sings ‘I can almost see it, that dream I’m dreaming’ the visual side of it is that its meant to look unreal and mysterious as you can see from the image above. When Miley is walking through her ‘dream’ in an empty field she sings ‘ I feel lost with no direction’ which portrays that in her dream she doesn’t know where she is going but she has to get somewhere. As Miley Cyrus is promoting her new film there is a consistent display of film clips during her music video. This links in with the visuals side of when Miley is standing in front of a cinema screen with the numbers counting down from 5 to 1. In the actual music video there is about three different scenes of Miley performing, one when she is expressing her dream and walking down a road, 2 when she is playing her guitar in a effects room that looks like a tunnel and 3 with her standing against a backdrop just singing. The constant change of environment’s means that the audience are visually interested in what’s going on.

The relationship between music and the visuals in the beginning of the video is that the opening is just a piano solo playing while you can see Miley walking through a field on a open path. When Miley gets into the chorus of the song the build up gets louder and Miley then picks up her guitar and starts to play while singing along. The music becomes more up beat and energetic. By the time the music video is half way through the build up to the chorus gets even louder as the visual effects are horses running in front of Miley in her dream to give an even bigger effect drums are being played, perhaps to symbolise the hoofs of the horses on the ground.

The overall image of Miley Cyrus in this type of music video is that she is a well behaved young woman. This is the director’s aim as the target audience are mainly young girls that look up to Miley as a role model. In the video Miley is being proceeded as independent individual. This sort of video is completely different to anything Miley has done before as it’s a slow moving song, unlike what she performs in ‘Hannah Montana’ which is very hip hop/pop. This video can symbolise her growing up and developing into a mature type of music background.
There is no reference that this type of music video leads Miley to look like a sex symbol on display. The image that does come across however is attractiveness in her personality by being confident and smart.

Overall I conclude that Miley Cyrus in ‘The Climb’ music video represents her ‘climbing’ to be a different person and separating from her old cheesy pop teen image. She oozes independence with an acoustic and talented vocal range. The special effects in the video weren’t to extreme but enough to make it visually capturing.

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